McCardell remained with Townley throughout her career, with the exception of a brief hiatus in the early 1940s, and eventually became a partner. Proudly American and rebelliously innovative, McCardell (who, as a student in Paris, had admired the work of Vionnet, Chanel, and Madame Grès) turned her back on the expensive, handmade confections of the haute couture and instead promoted American mass production, readily available materials, and the form-follows-function approach to design. Luminary clothing designer Claire McCardell (1905–1958), was known for paring function and affordability with style. The Monastic was so resoundingly popular that it was copied by competitors into the next decade and remained in her own line in updated versions for almost twenty years.
Answering practical needs, McCardell's 1942 blue denim "Popover" dress, which sold for only $6.95, was made specifically for at-home domestic work or gardening and even included an attached oven mitt. "Claire McCardell: Play/bathing suit (C.I.45.71.4) | Heilbrunn Timeline of Art History" The Metropolitan Museum of Art. A little-known designer named Claire McCardell was at work in the Seventh Avenue headquarters of Townley Frocks, a clothing … Shunning shoulder pads, back zippers, boning, and heavily constructed looks, McCardell became known for her self-tailoring, wrap-and-tie styles, backless halters, hook-and-eye closures, coordinated separates, racy bathing suits, and boldly printed, cotton plaid, shirtwaist dresses cut from men's shirting fabrics. Web. Why wasn't this page useful?© 2006-2020 LoveToKnow, Corp., except where otherwise noted. Claire McCardell achieved international fame during her lifetime, appearing on the cover of Looking at her own life as a starting point for her line, McCardell's casually elegant, pared-down minimalism and lifestyle-driven sportswear of the late 1930s and 1940s helped forge and define what came to be known as the "American look" and heralded the beginning of a new appreciation for American fashion. 14 Nov 2009. Offering sportswear and daywear that were at once appropriate for the office, cocktail hour, and leisure, McCardell eliminated the fuss, decoration, and strict categorization so often encountered in women's apparel of the time. As the veteran fashion model Suzy Parker once described them, McCardell's designs were "refreshingly 'unFrench.'" Best known for her contributions to the "American look," she was inspired by the active lifestyle of American women.
Often referred to as "America's most American designer," McCardell's fresh, youthful designs were founded on logic, informed by comfort, and replete with a common sense, entirely undecorated look. McCardell died on March 22, 1958 at the age of 52.After her death, McCardell's family decided to close the label. Working after graduation as a fit model for B. Altman and Company, McCardell later obtained a job as a salesperson and design assistant with Emmet Joyce, an exclusive, made-to-order salon on Fifth Avenue. McCardell was born in Frederick, Maryland, in 1905, where she attended Hood College for two years in the mid-1920s before earning a degree in fashion design at the Parsons School of Design in New York City in 1928. The pieces included a taffeta skirt, a jersey top, and a jersey jacket.Beginning in 1945, McCardell was featured as an "American Look" designer by Lord & Taylor's department store.As McCardell's fame grew, her influence within Townley also rose.
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