For my investigation, I focused on the attitude and perceptions on tourist and residents of tourism development, and what has made them to come to this conclusion to then develop whatever their attitude and perception is.
endobj Due to the study of Yau and Chan on the image of Southeast Asia, Thailand has been perceived as a reasonably priced place with beautiful beaches and various attractions (Rittichainuwat, 2001). <> Sheth, Newman, and Gross (1991) suggested that marketing choice behaviour is a multidimensional phenomenon involving multiple values: functional, social, emotional, epistemic, and conditional (see Appendix 1).
Moreover, the study will define whether particular perception will have a relationship with the decision-making of the traveller as to the choice of destination. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. endobj ���� JFIF XX �� ZExif MM * J Q Q \FQ \F �� ���� C Travellers go to the destination in order to consume the products, services and experiences offered to them. Moreover, this study will also step forward by examining the perception of tourists concerning the World Heritage sites as one of their destinations. endobj In addition, Tapachai & Waryszak conducted a study about the beneficial image characteristics of Thailand and grouped the results, showing that the functional attributes are the cheap shopping, variety of food, friendly people and historical sites as well as the epistemic attribute of experiencing the rich culture (Henkel et al, 2006). 17 0 obj The collection of customer information is a way to discover the customer needs and their values. In addition, they described heritage tourism as “a subgroup of tourism, in which the main motivation for visiting a site is based on the place’s heritage characteristics according to tourists’ perception of their own heritage” (Poria et al., 2001, p. 1048). Considering the inherent differences betweenthe two major categories, those ofthe local residents and those oftourists'interest, it is not unusual to find that the.
the major motivation and socio-demographic differences involved between the heritage tourists and other activity participation groups in order to understand consumers’ travel perception and choice of destination.
Thus, this research will discover the relationship between offering characteristics and destination choices.3.3.2 Construct 2: What are tourists’ perceptions through the images presented of Thailand?RQ2: What are tourists perceptions through the images presented of Thailand?H2 : There is a significant relationship between tourists’ perceptions of Thailand’s image and destination choice.The second major hypothesis is about the image perceived by visitors when making choices about a destination to visit within Thailand.
Moreover, Thailand wins four ‘Go Asia’ awards honouring the best service provided for travel to Asia at ITB Berlin 2010 (The World’s Leading Travel Trade Show), world’s best tourist country in eight consecutive years and also the Swedish Grand Travel Award 2010 (Tatnews, 2010).This research will expand concepts and benefits for the tourism industry especially in the World Heritage sites in Thailand. Hence, their special interest is, in particular, based on their perception. It has been reported that tourism makes up 6.7% of the Thai economy and 7% of the jobs. endobj In contrast, marketers can offset the negative perception by creating positive images through promotional strategies, including advertising, arranging events, and hosting international conventions and exhibitions (Rittichainuwat, 2001).The vast majority of literature on heritage, apart from the philosophical and intellectual, has concerned itself with heritage tourism, a sector that has grown globally and also created the revenue and employment for “undeveloped countries” (Misiura, 2006).
From a demand aspect, heritage tourism is about finding something, which is linked between the present and the past and the traveller’s emotional experiences (Richards 1997 and Prentice 1993).
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There are rarely studies of literature on tourism regarding heritage sites, particularly in ThailandThis research will be helpful for the tourism sector and marketers to gain a better understanding of the visitors particularly in Thailand.
Poria et al. However, the Tourism Authority of Thailand (TAT) never promotes Thailand as a sex tourism destination (Prideaux et al., 2004). stream 22 0 obj Moreover, this chapter will give detail and show the development of the research, which has been gathered for the topic.
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tourist perception thesis