Brands that meet those expectations will continue to win more of their business. Facilitate process management across teams and contractors to ensure efficient delivery of campaigns.Collaborate with our full-service Oracle Consulting Services organization to augment your team’s capabilities and resolve any outstanding digital marketing needs. By combining all of the testing and optimization functions into one powerful platform, marketers can increase the speed and scale of their testing and optimization efforts to improve campaign effectiveness.Great marketers strive to build the best consumer experiences. Oracle Responsys equips marketers with intelligent campaign orchestration, flexible data management, easy-to-use design tools, and insightful customer analytics, to engage each consumer at the right time to interact and within their preferred channel. A proper understanding of campaign performance requires an analytics platform created expressly for marketers. Oracle Responsys puts the tools in your hands to connect disparate data signals, activate that data, and leverage it in real-time for better consumer engagements.
Customizable reports are also available for your unique use case. With it, consumer signals and data from a wide variety of sources becomes useful and actionable. Push marketing is also simple in Responsys. Be confident your results are statistically significant.Run multivariate testing for up to eight creative variations at once. This increase in customer loyalty leads directly to an increased customer lifetime value and capturing more market share. Because Responsys email is orchestrated alongside other marketing channels—such as mobile, web, display, and social—it resonates with more consumers and drives long-term value. Oracle Responsys puts the control in your hands so you can make consumer engagements and experiences a point of positive differentiation for your brand.Oracle Responsys places easy-to-use tools in the hands of marketers, so you can stop being forced to bring in technical experts to support the more sophisticated components of your marketing campaigns. Use a 360-degree profile view and relevant signal data to quickly understand customer needs and create consistent and personalized experiences for each individual, regardless of channel.
Build templates, audiences, segments, filters, dynamic content rules, unique data relationships, automated processes, and moments-based, real-time, responsive marketing campaigns—all without code, complex technical training, or reliance on other experts.Oracle Responsys empowers any marketer to create sophisticated nurture experiences and adaptive personalized journeys in minutes. Improve cross-team collaboration. Achieve enterprise scale without sacrificing customer preferences. Include any touchpoint your consumers prefer across paid, owned, or earned channels. Simplified subscription management allows you to easily prepare your distribution list for any cross-channel communication. Because Responsys email is orchestrated alongside other marketing channels—such as mobile, web, display, and social—it resonates with more consumers and drives long-term value.
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