The new UK list will represent advertisers targeting UK listeners.The announcement was made today at the 8th annual RAIN Summit Europe in London. None of the CPG advertisers listed were active in June 2019.The graph shows our May and June 2020 estimates. Brands like Samuel Adams, New Amsterdamand Winchave all stepped up their spending on podcasts. For parts of this analysis, we relied on Magellan AI’s proprietary model to estimate advertising spend. Magellan announces in a blog post that the top 15 podcast advertisers last month on podcasts it tracked were ZipRecruiter, Geico, Indeed, Squarespace, SimpliSafe, Quip, Robinhood, Zenni Optical, Madison Reed, Casper, Skillshare, ThirdLove, Care/of, Stamps.com, and Progressive. Magellan AI based its findings on podcast advertising data from the top three-thousand podcasts in the U.S., as ranked by Apple Podcasts. Magellan, the podcast advertising intelligence company, announces today that it is expanding its flagship public product — top 15 podcast advertisers — to the UK.
Magellan, the podcast advertising intelligence company, announces today that it is expanding its flagship public product — top 15 podcast advertisers — to the UK. Facebook. The top 15 podcast advertisers in June 2020 identified by Magellan AI. Analyze 9,174+ podcasts. The list shows an embrace of some traditional network radio advertisers like Geico and Progressive, and newer direct-to … Linkedin. Track the podcasts that your competitors are advertising on, and identify similar podcasts to the ones performing well for your competitors. The top-15 lists have been appearing monthly, representing advertisers in the American market.
Radio Ink - April 17, 2019. … Here is Magellan AI’s scorecard of key podcast ad occurrence metrics: Ads comprise less than 10% of podcast time: The longer the podcast, the lower the proportion of ad time ... Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S., as ranked by Apple Podcasts. John Goforth, Head of Sales and Business Development at Magellan, said the growth of “traditional” brands in podcasting seems to reflect the ease to implement ad copy changes … Magellan carries on the U.S. practice of providing audio examples of the top 15 advertisers each month, and it is interesting (and refreshing) to hear many familiar brand sponsor announcements voiced in British accents. We looked at Magellan AI’s June 2020 spend estimates to identify the 15 advertisers with the largest month over month increase in podcast spendEach month Magellan AI uses our proprietary methodology to generate estimated spending numbers for every advertiser detected. “In fact, the audio files being served up were the same between the US and the UK for 24% of the podcasts we analyzed during September.”The company also notes some overlap in sponsors, like ZipRecruiter, Rocket Mortgage, and HelloFresh. The Top Podcast Advertisers In March Were… By. Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S., as ranked by Apple Podcasts. Vet your media plan. Trusted by well-informed podcast advertisers . Magellan is also publishing the announcement “Just because a podcast ranks highly in the UK doesn’t mean it’s serving up ads tailored to that market,” Magellan says. For parts of this analysis, we relied on Magellan AI’s proprietary model to estimate advertising spend. Want to learn more about how much advertisers are spending? 0.
Below we’ve detailed the podcast advertisers with the largest month over month increase between May and June 2020.
There’s one brand that sticks out when it comes to its estimated ad spend on podcasts. Sorry, your blog cannot share posts by email. Magellan AI finds that the number of unique advertisers in the top 400 podcasts has grown from 1,118 to 1,201 from Q4 2018 to Q4 2019, a +7% increase.
According to Magellan AI, it’s the maker of a smartphone. The announcement was made today at the 8th annual RAIN Summit Europe in London. The new UK list will represent advertisers targeting UK listeners. Magellan builds tools that helps you spend intelligently on podcast advertising. Find whitespace. A dash (-) indicates we detected little to no spend for that advertiser for that month.Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S., as ranked by Apple Podcasts. Our model incorporates a number of factors, including:Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox.
It then applied Magellan AI’s proprietary model to estimate advertising spend in terms of dollars.
Post was not sent - check your email addresses! Twitter. Of note, only 5 of these advertisers were active in June 2019 and only 1 spent over 5 figures. LEARN MORE .
Request a demo . The top-15 lists have been appearing monthly, representing advertisers in the American market.
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magellan top podcast advertisers