Analytics for Marketing: Analyze account engagement, define your unique account journey, and track progress to predict pipeline and drive revenue. Demandbase and Engagio have been partners for the past four years and shared dozens of high growth customers. Demandbase and Engagio joining forces is a significant step forward in fulfilling the mission of transforming how B2B organizations go-to-market. Furthermore, Engagio’s Founders, Jon Miller and Brian Babcock will join Demandbase’s leadership team as Chief Product Officer and Chief Technology Officer respectively. It will also strengthen the Demandbase offering, enabling it to cement its leadership … Demandbase and Engagio are joining forces to reshape the B2B marketing landscape, including ABM. Please join us on June 18th, 10-11 am Pacific Time, to learn about how Demandbase and Engagio will transform the ABM category and the broader B2B marketing technology landscape. I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. And all of this needs to be packaged in a terrific user experience. I’m sure it will take our ABM strategy to the next level.
It also continues the transition away from the traditional lead-focused models of the past, to the account-centric model embraced by high performing marketing and sales teams. In the meantime, We recognize the critical need for sales and marketing teams to have one ABM platform to align and deliver personalized experiences throughout the buyer's journey and drive growth. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. This is a big milestone for our stakeholders – including our employees, customers, partners … “But it’s our shared vision for reimagining both the ABM and B2B martech landscapes that gets me truly excited for the future.” “At Coupa, we recognize the critical need for sales and marketing teams to have one ABM platform to align and deliver personalized experiences throughout the buyer’s journey to drive growth,” said Chandar Pattabhiram, Chief Marketing Officer, Coupa. Demandbase and Engagio joining forces is a significant step forward in fulfilling the mission of transforming how B2B organizations go-to-market. "This announcement is a natural evolution of that strong alignment. The two ABM Orchestration companies have complementary assets that will help position them in the nascent, but growing, ABM platform segment. In addition to these native applications, a comprehensive ABM platform must have out of the box integrations with a customer’s existing tech stack.For ABM to succeed at scale, AI and Machine Learning are absolutely essential to synthesize the enormous amount of data required to understand intent signals and other account-based insights.
Behind the Brilliance: How Marketing Ops Delivers Insights to Every Member of the Revenue Team Engagio and Demandbase … And measure the ROI of everything to demonstrate business impact and improve results. Leverage AI to identify relevant messages and automate the next best marketing or sales action.
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engagio and demandbase