Students compete for top international honors in one of 25 different competitions. As an integral part of the classroom curriculum, DECA’s industry-validated competitive events are aligned with the National Curriculum Standards in the career clusters of marketing, business management and administration, finance, and hospitality and tourism. Pennsylvania DECA’s competitive events directly contribute to every student being college and career ready when they graduate from high school. Competitive Events Put in the work, harden your strengths, apply them to industry, come out better than you started. Collegiate DECA’s Competitive Events Program allows students to put their experience, skills and knowledge to the test while representing their college or university. The proposed business may be a sole proprietorship, partnership, corporation or franchise. Examples include concerts, festivals, fairs, tournaments, pet adoption day, charity events, etc.Integrated Marketing Campaign—Product includes a campaign that is related to any hard/soft line retail products including e-commerce. Any type of business, product or service may be used.The purpose of the Start-Up Business Plan Event is to provide an opportunity for the participant to develop and present a proposal to form a business. Examples may include: banks, credit unions, accounting firms, investment companies, insurance companies and real estate firms.Providing products and services related to event management, lodging, restaurant management and travel and tourism industries. Practice key leadership skills such as goal setting, consensus building and project management. Examples may include: human resources companies, information technology companies, legal services firms, training and development organizations, health care service providers, libraries, construction companies, landscaping companies, beauty salons, car washes, automotive repair companies, interior decorating, child care services, photography and tutoring services.Getting the product into the hands of the customer through forecasting, planning, buying, displaying, selling and providing customer service. Each DECA competitive event has specific guidelines and evaluation criteria unique to that program. The director of sales and marketing of a recently re-opened 595 luxury guestroom resort is interested in your digital marketing services to promote the features of the resort to drive online bookings. The participant seeks to become a franchisee.DECA’s Integrated Marketing Campaign Events provide opportunities for members to develop an integrated marketing campaign of no more than 45 days in length for a real event, product or service and present the campaign in a role-play situation.Integrated Marketing Campaign—Event includes a campaign that is related to any sports and entertainment event and/or company event. The Principles of Business Administration Events are designed for first-year DECA members who are enrolled in introductory-level principles of marketing/business courses.Principles of Business Management and Administration The business situation will use language associated with careers in Administrative Services, Business Information Management, General Management, Human Resources Management, and Operations Management.The business situation will use language associated with careers in Accounting, Banking Services, Business Finance, Insurance and Securities, and Investments.The business situation will use language associated with careers in Hotels, Restaurants, and Tourism and Travel.The business situation will use language associated with careers in Marketing Communications, Marketing Management, Marketing Research, Merchandising and Professional Selling.DECA’s Team Decision Making Events provide an opportunity for participants to analyze one or a combination of elements essential to the effective operation of a business in the specific career area. Students will prepare a written research report and present findings and strategies for improvement.One (1) to three (3) students develop a proposal to start a business.
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deca competitive events