Vertical integration would allow the broiler industry to take advantage of new pharmaceutical, biological and production technologies to become more efficient, responsive, and profitable.In 1954, the National Broiler Council (which on January 1, 1999 became the National Chicken Council) was organized to stimulate consumer demand. In 1942, an Illinois plant was the first to win government approval of “on-line” evisceration. NBC would eventually locate in Washington, DC, to handle government relations and public affairs for the broiler industry. This program is a modern approach to quality control that seeks to identify and control the points in processing at which chemical, physical and microbiological hazards can be controlled, reduced, or eliminated. The industry employs the most advanced scientific technology available and is constantly seeking new methods to ensure wholesomeness and enhance quality for the consumer.On January 1, 1999, the National Broiler Council changed its name to the National Chicken Council to better reflect the industry that the organization represents.The chicken industry in the United States is one of the most successful sectors in agriculture. The modern chicken industry produces nutritious, wholesome, high quality products that became more affordable year after year. Russian consumers called them “Bush legs” in honor of the first President George Bush.
By the turn of the century, a few entrepreneurs began selling young chickens during the summer for meat as a sideline activity on their family farms. Today, 95 percent of broilers sold at retail grocery stores carry a brand name. Evisceration and packing ready-to-cook whole carcasses in ice in wooden crates would eventually become the norm.By 1949, USDA launched a voluntary program of grading to assure consumers of high quality.The commercial broiler industry began its economic boom.
To a certain extent, hatcheries played this role in order to their protect market share and production. The hatcheries were called upon by their customers to become more involved in coordinating the production, processing, and marketing of broilers with their own operations. Chicken had already surpassed pork consumption in 1985.In 1991, the U.S. government helped sponsor the first shipments of frozen poultry leg quarters to the Soviet Union. By 2001, chicken exports to Russia and other foreign markets accounted for approximately 20 percent of total American production, worth more than $2 billion.On January 26, 1998, USDA required the HAACP (Hazard Analysis and Critical Control Points) process control system program in all large poultry slaughter establishments.
Outlined here are the important milestones that helped make the chicken industry the success it is today.
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